Baby’s first year
Baby Ayara
Everyday reassurance for your baby’s first year.
£35 / month
- Chat with your midwife team, 8am to 8pm
- One video call a month
- Feeding, sleep and weaning guidance
- Private community group
Pricing
Choose the care that fits you.
Monthly memberships for continuous care at every stage. Change or cancel whenever you like.
Memberships
Continuous care, month to month.
Most chosen
Ayara Premium
Continuous care from positive test to birth.
£115 / month
- Chat with your midwife team, 24/7
- Two video calls a month
- Birth preferences session
- Private group for your due month
- Carries on into postpartum
Postpartum (postnatal)
Ayara Postpartum Premium
Focused support for you after birth.
£112 / month
- Chat with your midwife team, 24/7
- Feeding support video calls
- Weekly wellbeing check-in
- Six to eight week check prep
Payments are handled securely by Stripe. Prices in GBP, billed monthly.
Compare
What’s in each plan.
| Feature | Baby Ayara | Ayara Premium | Ayara Postpartum Premium |
|---|---|---|---|
| Chat with your midwife team | 8am to 8pm | 24/7 | 24/7 |
| Video calls each month | 1 | 2 | 2 |
| Private community group | |||
| Birth preferences session | – | – | |
| Feeding support | – | ||
| Wellbeing check-ins | – | ||
| Price per month | £35 | £115 | £112 |
Payments
Questions about joining.
Can I cancel my membership?
Yes. Memberships are monthly and you can cancel before your next payment date.
How do payments work?
Payments are taken securely by Stripe. You can pay by card, Apple Pay or Google Pay. We never see or store your card details.
Can I switch plans as my stage changes?
Yes. When your baby arrives, Ayara Premium moves straight into postpartum support. You can switch plans at any time.