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Ayara Premium
Continuous care from positive test to birth.
£115 / month
- Chat with your midwife team, 24/7
- Two video calls a month
- Birth preferences session
- Private group for your due month
- Carries on into postpartum
Trying to conceive · Stage 01
Getting ready, your way.
Planning a pregnancy brings a lot of questions. Talk them through with a midwife who knows your name and your story, before you even see a positive test.
- NMC-registered midwives
- Chat and video
- Cancel monthly
What you get
Care that knows you.
Cycle tracking, preconception health and a calm voice on the months when it feels slow.
Ask the questions you’d rather not Google
Message your midwife team about cycles, symptoms, supplements or anything on your mind. Real answers from real midwives, in plain words.
A preconception plan that fits you
We look at your health, history and goals, then agree simple next steps together. Folic acid, lifestyle, timing: one conversation at a time.
Support when it takes longer
Trying can be hard on your head and your heart. We’re here for the difficult months too, and we’ll tell you honestly when it’s time to see your GP.
Trying to conceive
Where you might be.
- Before you start
A preconception chat, 400 micrograms of folic acid every day, and a look at your general health.
- Months 1 to 6
Getting to know your cycle, spotting ovulation and keeping it low pressure.
- Months 6 to 12
Checking in on how you both feel and what might help. Extra support if it’s getting heavy.
- After a year
The NHS advises seeing your GP after a year of trying, or sooner if you’re 36 or over. We help you prepare.
Topics we help with
No question is too small.
- Cycle tracking
- Ovulation signs
- Folic acid and vitamin D
- Coming off contraception
- Diet and exercise
- Fertility worries
- Partner health
- When to see your GP
Ask a midwife
How long should it take to get pregnant?
Most couples conceive within a year of trying. If it’s been a year, or six months and you’re 36 or over, talk to your GP. We’ll help you prepare.
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Does Ayara replace my NHS maternity care?
No. Ayara works alongside your NHS care. Keep going to your booking appointment, scans and midwife or GP appointments. We help you understand them, prepare questions and feel supported in between.
What if it’s an emergency?
Ayara is not an emergency service. If you think you or your baby are in danger, call 999. If you’re pregnant and worried about bleeding, pain, fluid leaking or a change in your baby’s movements, contact your maternity unit straight away, day or night. Don’t wait for a reply from us. If you feel unable to keep yourself safe, call 999, or in England call NHS 111 and choose the mental health option.
Can I cancel my membership?
Yes. Memberships are monthly and you can cancel before your next payment date.